How To Create A Lead Generator For Your Business

Effective Lead Generation Strategies for Business Growth in 2021

Welcome to The Journey. Today, we’re gonna talk about how to create a lead generator for your business. “Find leads,” they said. “It’ll be easy,” they said. Well, if you’ve ever tried tackling lead generation for your website, you know that this is not the case.

Aggressive sales pitches and commercials were effective a few years ago, I recall them. But having quality content is becoming more important to engage customers. Your audience no longer wants you to buy their attention, they want you to earn it.

This means if you want ongoing work, you need to attack lead generation with a diversified list of methods. But, why do you actually need lead generation?

Well, when a potential client is looking for something that they need and your website distinctly grabs their attention, the chances of conversion shoot up sky-high automatically.

Lead generation is a must to stay competitive in this market. It also contributes to a better return on investment by being the cheapest direct marketing method.

Maximizing Lead Generation Potential: The Importance of Equality and Funneling in Online Lead Generation Tactics and Strategies

Equality and funneled lead generation process will definitely make it easier on both the client and the business side of things, getting exactly what they need online.

Online lead generation encompasses a wide range of tactics, campaigns, and strategies, depending on the platform on which you wish to capture the leads. But what channels should you use to promote your landing page?

Let’s talk about the front end of lead generation, and lead gen marketing. One of the best ways to generate leads through your website is through the actual content of the website itself.

It’s a great way to guide users to a landing page. Typically, you create content to provide visitors with useful, free information, such as an e-book or an exclusive video series or email series, something that you can give them that adds value to them.

How to Create a Lead Generator for Your Business | The Journey

Maximizing Lead Generation: How Dedicated Landing Pages, Blog Posts, and Social Media Can Boost Your Business

What I do as a web designer is I’ll create dedicated landing pages for whatever free value I’m offering through this lead generation, usually it’s either a consultation or that little e-book checklist series for optimizing your website.

But I use that to delight my visitors with that free value and in return, they’re paying me with their contact information that I can use to start adding to my own marketing funnel.

Let’s talk about blogs. I love blogs. And the great thing about using your blog post to promote an offer is that you can actually tailor the entire piece to the end goal.

So, let’s do an example. Let’s say, for example, you offer an instructional video about how to make some pizza.

Then you can write a blog post about that, how to make the best deep dish pizza in your own kitchen, which would make your CTA, your call to action, highly relevant and easy to click. You can also use social media to generate leads for your business.

Maximizing Lead Generation with Social Media Platforms and Ads

So, social media platforms make it super easy for a visitor to take action on a post. From the swipe-up option on Instagram stories to Facebook bio links to even Bitly URLs, so it’s shorter to click on Twitter.

But you can boot your offerings on social media posts and include a call to action to those landing pages or offer forms, or even just the offer itself. Ads and retargeting. What’s that about? Well, the sole purpose of ads and retargeting is to get people to take action, right?

Otherwise, why spend the money? And if you want people to convert, be sure that your landing page and the offer match exactly what is promised. Oh, that drives me nuts when that’s not the case. And then that the action you want the users to take is crystal clear.

Now, let’s start to jump into some of the different strategies that go behind lead generation.

Maximizing Lead Generation: Key Strategies for Effective CTA and Landing Pages

Now, online lead generation encompasses a wide range of tactics, campaigns, and strategies, really depending on the platform on which you use to really capture those leads.

Whatever channel that you use to generate leads, you’ll want to guide users to your landing page. As long as you built a landing page that converts, the rest will handle itself.

So, Emma and I are gonna break down some of the different lead generation tactics. Emma, take it away.

All right, thanks for the TF, Nealey. Be sure you link your CTA to a dedicated landing page. Now, you might be thinking, “Hey, this is super obvious,” but you’d be surprised how many marketers don’t create a dedicated landing page for their offers.

Now, CTAs again, calls to action, are meant to send the visitors to a landing page where they can receive a specific offer. And please, please, please don’t use these calls to action just to link people to your homepage.

Optimize Your Website for Effective Lead Generation: Utilize SEO Strategies

There’s way too much going on on your home page, too many directions to go to, it’s not focused. Even if your CTA is about your brand or product perhaps not even offered at all, like a download, you should still be sending them to a targeted landing page that’s relevant to what they’re looking for and includes an opt-in form too.

And if you have the opportunity to use the CTA, send them to a page that will convert them into a lead versus just letting them run around the playground of your website and hope they end up in your marketing funnel. Also, be sure to utilize SEO for your website, so search engine optimization. Lead generation is all about identifying potential customers for your services or your wonderful products.

And lead generation in the 21st century should include SEO, absolutely. By optimizing your website with the right keywords, you can not only attract visitors, and more customers, but you can also attract qualified visitors.

So, with the right SEO approach, you can attract qualified leads.

Maximizing Lead Generation with DIY SEO and Local Targeting

And if you have the time and desire, you can go with the DIY, do-it-yourself approach and save some money. The thing I love about SEO is that it’s an even playing field.

I mean, sure your competitors might be able to invest more into SEO, but they can’t buy themselves into the number one spot for organic results. But SEO isn’t exactly known for being a quick process. Depending on the keywords you’re targeting, it could take six, maybe 12 months to start seeing significant progress.

Now, keyword research and content creation can prove to be quite time-consuming if you’re managing it all yourself. So, if you opt to hire an SEO specialist instead, check out the video that we did on that. And bring in local leads by targeting your region.

Google’s priority is to generate trustworthy, accurate search engine results for its users. And while distance might not be a factor for some business types, clients often trust and prefer a local business, I know I do.

Maximizing Lead Generation: Importance of Conversion Strategy and Offering Value to Your Target Audience

It’s a great point. And you’ll also wanna make sure that you look at your site’s conversion strategy.

So what happens after a visitor lands on their page? There’s no point in driving leads to your websites if they don’t convert.

First names, last names, phone numbers, emails, you want it all. Get it by offering something they want, like thinking about your target audience, what problems they have, and what piece of content you can create to help them solve their problems. And it might be even content that you’ve already created.

What I like to do is repurpose a blog post and make it into an e-book. That way it’s not a lot of heavy lifting for me, but I can see that the awesome blog post that I have which has one of the most, the highest number of visitors, is helping out my audience, so I’ll create a little lead gen there.

But whatever that is, you wanna make sure that it’s solving their problems.

Maximizing Lead Generation: Tips to Build a High-Converting Website and Organize Your Contacts with a CRM

But perhaps further down the sales funnel, they are ready to contact you directly, making it easy as pie with a strategically placed call to action.

On our website, we have CTAs on almost every page with copy that encourages you to contact us for help and support. But, when you build a website around conversion, your website stops being a brochure and starts being a sales funnel.

You’ll also notice a decrease in bounce rates as well because your site’s optimized to get them to the next point in time with your website. Yeah, so be sure to keep track of your contacts in a CRM.

This is important once you’re generating leads, congrats, you wanna make sure that you keep them organized. You don’t have to shell out a ton of money in order to do this, but, you know, upgrade from those Excel spreadsheets, there’s actually a number of very reasonably priced CRMs. And last here, you wanna make sure that your messaging is consistent and that you deliver on your promise.

Maximizing Lead Generation Success: Consistent Messaging and Seamless Transitions

The highest converting lead gen campaigns are the ones that deliver on what they promised and create a seamless transition from ad copy and design to the deliverable itself.

Make sure you’re presenting a consistent message throughout the entire process that provides value to everyone that engages with your lead capture.

So, as Nealey said, make sure that your messaging is consistent. So just make sure all the aspects of your lead gen match up on your website and your blog and within your product. But hey, Rome wasn’t built in a day. It’s okay to take your time and get it just right.

Business expansion is directly connected to finding new clients and making them happy. Let’s face it, you won’t have customers without leads in the first place. This is why lead generation plays an important role in the digital age.

With great lead generation strategies, you’ll have potential customers, and as a result, you’ll be making money. It’s as simple as that. All right, that’s a wrap.