How I Make Money As A Social Media Influencer

one of the questions I get most frequently is how does he spoke style make money some people are just curious about how one makes money doing something like this and some of you are interested in maybe getting into this kind of work and want to know the possibilities of where money could potentially come from so I’m going to cover all of that in this video but before I get into any specifics I do want to put one thing out there and that is that if you are thinking about getting into this kind of work solely to make money I think that is the completely wrong reason to be doing something like this so just about two years ago I put out a video titled how to be a style blogger definitely recommend checking it out if you’re interested in getting into this kind of thing so I reached it before doing this video and think that the advice two years later still holds up really well now in that video I talked about the need for defining a reason for wanting to do what you do and one of the many reasons that I list is to make money so I don’t take any kind of stance on whether that’s good or bad in fact I think I say that no reason is more or less noble than the other so two years later though I’m going to take a little bit different look at it come at it from a little bit different perspective to me the opportunity to make money doing something like this is a benefit it’s a benefit of all the work we put in it’s a benefit of all the thought that we put into it it’s a benefit that speaks to the fact that over the last seven years we’ve created something that people have found lasting value in that has a purpose and something that has had a measurable impact on people’s lives the coin of the realm in this space is authenticity and you cannot create a community around something and I’m talking about a dedicated lasting and genuinely engaged community if you’re only doing something to make money people will see right through that they’ll see you for who you are and it’s a charade that’s honestly impossible to keep up for any length of time so that’s my take on it as someone who’s been doing this for quite a while and who’s seen a lot of things change over time and the people who have quote-unquote survived and are thriving are the ones who really do have something to say have something to offer and have something of value to contribute to the conversation so a little bit of a tangent a little rent and for me a necessary prelude to the topic of this video which is how he spoke style makes money so he spoke style has four different revenue streams brand partnerships advertising affiliate and the HSS shop and what I’m going to do next is walk you through each one and how it works brand partnerships so brand partnerships are where a specific brand or a brand through their agency reaches out to collaborate to produce content it could be for a specific campaign they have going on it could be for general awareness in every case though it is a way for a brand to get in front of an audience that you have built and that is specific to you different brands look for different things and have different KPIs or key performance indicators based on whatever their goal is so some are looking for reach some are looking for impressions someone engagement someone conversion or it could be a combination of all of those things so the amount you can make on a brand partnership depends on a few things it depends on the budget the brand has to work with for marketing it depends largely on the size of your audience and to some extent a demonstrated history of producing impact and results for brands in the past so if a brand paid you X amount of dollars to do a project that was focused on conversion and you didn’t sell a single unit for them chances are that they’re not going to work with you in the future the most important part about partnering with a brand is to make sure that the partnership makes sense for you and that it makes sense for your brand so it’s important that you have a specific point of view and a sense of what it is that you stand for we are very selective at he spoke style about the kinds of brands that we work with for example over the last few years we’ve had long-term partnerships with some fantastic watch brands including alonga and Zuna Vacheron Constantin and JJ low coolt some watch brands though let’s call them fashion watch brands have reached out to partner with us and we have always politely passed on those opportunities because they don’t make sense for us it’s not something that I would personally use it’s not the level of product I’m comfortable promoting and there’s been a lot of money we said no to in that space but it’s more important to only work with brands that we truly believe in because once again authenticity is the the realm how on earth could you take someone seriously that in one sponsored post or video says you know IWC is the best watch brand ever and then in the very next sponsored poster video says movement or Daniel Wellington or Novi is the best watch brand ever that’s a rhetorical question my point is that saying no to things may in the short term keep you from making a few dollars but to me you will have much more success if you build something around a set of values and play a longer game in that sense brand partnerships are currently the largest single source of income for he spoke style which is why I spent so much time talking about it and also they’re the most creatively satisfying way that we make money next advertising so he spoke style makes money through ads that you see on the website as well as ads that you see here on the YouTube channel we don’t sell the space on the website directly to advertisers ourselves we work with an ad management company that fills that inventory for us and then with YouTube we just enable the videos for monetization and Google takes care of the rest I am NOT an expert in how revenue is calculated though there is something called CPM or cost per mil that is a metric that advertisers use and then with YouTube I believe it’s a combination of number of views as well as total watch time so we make a decent amount on ads not as much as we do with brand partnerships but it’s a really nice source of passive income that we have and this is one of the reasons that when I talk about building a business in this space that I say it’s important to have a variety of options in your portfolio out there if you’re putting all of your eggs in one basket you’re potentially missing out on a revenue stream that you wouldn’t otherwise have that’s why although website isn’t super sexy to a brand partner at this point most brands are interested mostly in YouTube or Instagram the fact that we built and still maintain a website that a lot of people read opens up this opportunity that we would completely miss out on if we didn’t do that third way he spoke style makes money is through affiliate marketing affiliate marketing is when you promote a product or give a link to a product and when someone buys that product or clicks on the link and buys a product you get a small commission on that sale this can be done directly with a brand for example we work with Deborah would works this way we work with Stubbs and Wootton this way or there are several services that sort of centralize everything like reward style shop style so you’re not having to deal with each individual advertiser yourself this is a smaller revenue stream for he spoke style but again like ads it does create this sort of passive income that continues to build on itself over time it is more time consuming to do to put the links together and search for everything but you know I view it as a small way that I’m able to get a little something back for the effort that I put into it finally we have the he spoke style shop so we launched this just over two years ago and it was something that we wanted to do to create a world around what we were doing and to be able to offer our readers fans followers and viewers direct access to some of the things that we really loved and that we really believed in e-commerce is a really tough business with a small staff that we have here it’s been basically impossible to scale up beyond where we have it now but again it is a nice source of income that we have coming in now there are some really exciting things that are going to be happening in the shop very soon we are going to be partnering with Michael Andrews to offer an exclusive made-to-measure service and other things as well it’s pretty awesome it’s been years in the making and we’re very excited for the potential that it presents to us to grow and to scale our business so that’s it that’s how he spoke style makes money brand partnerships advertising affiliate marketing and the he spoke style shop if you have questions leave them down in the comments I’m happy to answer them if you like this video please give it a thumbs up let me know if you would like to see more of this type of video focus on the business side of this whole thing don’t forget to subscribe to the channel and hit the bell so you get notified every time we release a new video and until next time thanks for watching and stay tailor

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